Difference Between Backing Up and Archiving of Data Essay Example for Free

Difference Between Backing Up and Archiving of Data Essay Explain the difference between backing up and archiving of data, state the process taken for both and give reasons why they are necessary. It is important to know the basic differences between backup and archiving information, in order to prevent loss of important files on a computer. There is a big difference between the two and it comes down to variables between short term and long term storage. Backing up important data files on a computer should be done often, sometimes once a day or more. Thinking of it like a short term insurance policy, backups can be done using USG keys, disks, even to tape. Sometimes this information is overwritten each time it is saved, as new tiles are being added. Backups are primarily used for operational recovery, to quickly recover an overwritten file or corrupted database. The focus is on speed, both to back up and recover, and on data integrity. Archives, on the other hand, typically store a version of a file that no longer changing, or should not be changing. For example, an accountant for a small business that uses QuickBooks will back up his files regularly in order to prevent a disastrous loss of inform. He will entrust that information to an online backup system that is updated at the end of each business day. This way, if a problem occurs with the individual computer or network, then there is a way to resurrect the book without having to enter a month of work. Archiving, on the other hand, is the equivalent of a long term insurance policy for files that are rarely accessed or never changed. This type of storage creates a history of the files in an authentic form that can be accessed weeks from now or years from now. The storage media for archiving requires that it have a long, stable life. If the owner of the company died tomorrow, where would you begin to look for important documents? Or what if an audit of 2003 came up? Creating an archive is essential to traching down vital information to a company or individual. Typically, archives have been stored on magnetic tapes in the past, but with cost of online data archiving solutions becoming more practical and inexpensive, you will see more use of them. Offsite data archiving is highly recommended in the even t of a disaster. Another way of looking at the differences is that backup contains multiple restore points, allowing you to go back in time in case of a virus, accidental deletion or accidentally saving over a file. Archived information will only store a singly version of a file and this is rarely changing, if ever at all. Often archived data will also span decades of files. Archiving may require certain policies or rules that approve who have access, how long the records need to be stored etc.

Exegesis on Matthew Essay Example for Free

Exegesis on Matthew Essay Change and become like children France mentions that it is not necessarily the qualities of a child based on unselfishness and innocence but rather the position that a child holds in the pecking order (p. 27) ofa family which is pretty much at the bottom. It is a good point that he makes, although at the same time he doesnt mention the part of changing which would result in changes from within to more childlike but instead concentrates on a pecking order. Humbles like a child v4 (ESV) Wiersbe, raises the point of humility in the way ofa child who is totally dependent and unquestioning. As well as to be humble, we are to think less of ourselves than we ought to (p64). This is an apt way to put it, as how can we truly bring God glory when there is a onstant focus on our own needs and lives, where status has become more important than encouraging others. Contribution In order to be a part of the Kingdom of Heaven it is essential to become new in our thinking with regards to where we fit in and how high we can climb, and stepping on others along the way. But instead, to reach deep within ourselves and focus on the one thing that is responsible for our existence and learning to depend and trust Him with a vulnerable and respectful heart regardless of age, but Just like a child.

India Biscuits Industryis

India Biscuits Industryis IMC PLAN FOR BISCUITS Suitation analysis: India Biscuits Industryis the largest among all the food industries and has a turn over of around Rs.3000 crores. India is known to be the second largest manufacturer of biscuits, the first being USA. It is classified under two sectors: organized and unorganized. Bread and biscuits are the major part of the bakery industry and covers around 80 percent of the total bakery products in India. Biscuits stand at a higher value and production level than bread. This belongs to the unorganized sector of the bakery Industry and covers over 70% of the total production. Major Players The major players in the biscuit segment are: * Britannia * Parle * Bakeman * ITC Foods Ltd. * Surya Food and Agro Pvt. Ltd. * HLL Major Brands the major brands of biscuit are: * Britannia * Parle * Bakeman * Priya Gold * Elite * Cremica * Dukes * Anupam * Horlicks Even as Britannia Industries Ltd (BIL) is unwrapping a new advertising strategy for its relaunched brand MarieGold, Parle Products Pvt Ltd has roped in Ogilvy Mather India to design the advertising plans for its yet-to-be launched brand Monaco Bites. With the entry of Hindustan Lever Ltds biscuit brand Modern Energy Biscuits, competition is hotting up in the Rs 2,500-crore Indian biscuits market. For starters, BIL has recently relaunched its flagship brand MarieGold with value additions in a bid to rejuvenate the brand. Along with the relaunch, the company has also revamped the advertising and packaging strategy of the brand in the overcrowded category. Strapped with a new tagline ‘Packed with wheat energy, the new avatar of MarieGold in a new packaging hit the Indian marketplace just a few days ago. The company is still in the process of rolling out the relaunched brand across the country, inform sources from the company. And to announce the relaunch of MarieGold, BIL is rolling out a multi-media ad campaign which includes press advertisement, television commercials and radio advertising, says Lowe India (Bangalore) vice-president Preeti Maroli. â€Å"Well be using all the media vehicles that are available. To start with, we have launched a television commercial in Hindi. Very soon, we will roll out print ad campaign first in Hindi. Later we will go for press ads in English,† she adds. To support the mass media ad campaign for its relaunched brand, the agency will be using below-the-line activities too, says Ms Maroli. The agency also has plans to put up hoardings and banners as part of its outdoor media strategy. â€Å"As for our ad strategy, we have used the health plank to highlight the the benefit of wheat energy in the relaunched MarieGold. And of course, we have revamped MarieGolds packaging strategy with the relaunch,† adds Ms Maroli. On the other hand, Parle Products Ltd has hired the services of Ogilvy Mather India to create communication plans for its new product called ‘Monaco Bites. Says Ogilvy Mather India executive director Nishi Suri: â€Å"Amid stiff competition, we won this new account. The other agencies in the fray were Everest Communications and Grey Worldwide. Its a prestigious account as our client plans to launch ‘Monaco Bites in different flavours, including cheese.† According Ms Suri, Ogilvy Mather has been handling the ad account of Parle KrackJack for the last 15 years. â€Å"Our ad campaigns for Monaco Bites are still in the pipeline,† she adds. At present, Britannia Industries and Parle Products Ltd are considered dominant players in the overcrowded branded biscuits category Biscuit majors mapping out new growth strategies in India The economic slowdown hasnt dented this market. On the contrary, the food majors are splurging big time on the biscuits market. To accelerate the volumes in the Rs 9,000-crore brandedbusiness market, three of Indias food majors plan to spend heavily. ITC Foods is working out a full-fledged plan to expand its manufacturing capacity, retail activities and brand activation activities. Britannia Industries Ltd (BIL), on its part, is focusing on consumer promotions and new launches to maintain its position in the overcrowded category. Even ParleProducts, which reportedly has 42% share in this category, is mapping out an aggressive growth strategy that comprises of re-launches, launches and high- profile television campaigns. Clearly, the sector will face a whole lot of action in the next two months. The slowdown has not affected this sector. The sector will be registering a sound growth rate of around 15% this year, informed a Mumbai based analyst. The category has some strong regional presence like Priya Gold in the north and east, Cremica in the west and Dukes in the south. On ITCs plan, Chitaranjan Dhar, chief executive officer, ITC Foods informed that we will be exploring different opportunities for profitable growth. We are planning to reach out to selectmarkets in India. According to Dhar, ITC is intending to expand its operations to meet the increasing demand for its biscuits brands. The company entered this sector about five years back. And now it is ranked the third largest player with a market share of over 12%. BIL has launched a vigorous consumer promotion by enlarging the pack sizes of its flagship brand Tiger Glucose by almost 18%. The offer has helped Britannia sell more packs than competitors Parle and ITCs Sunfeast. Parle Products, on the other hand, is increasing its existingmanufacturingcapacity across the country. The company is concentrating on all brands with no less than 42% share in the branded biscuits market. The company is leading the pack now. In addition, Parle with a new advertising campaign is planning to re-launch Krackjack. Apart from the ad campaign for Krackjack, Parle is also rolling out a high-profile ad campaign for its brand Monaco. The company had recently launched an ad campaign featuring Hrithik Roshan to promote the new alternate of Hide Seek. SWOT Analysis Strength * Fulfill one of our Basic Requirement among Air , Water , Food, Shelter * Widely accepted in all Generations * Easily available in various forms * Provide good Instant Remedy for hunger in the form of readymade food Preserves the non seasonal food and makes it available all throughout the year Weakness * Decreases nutritional value * Increases the cost of food product * Industry and technology requires high investment * Regular usage of processed food can cause alteration in health Opportunities * Increase economy of India * Generate employment opportunity * Good quality of Goods * Provide competition to foreign companies * Improve living standard * Provide goods to nation at cheaper rate * Inflow of foreign reserve and funds for the govt.(taxes) Threats * Many companies are result oriented * Increase in pollution * Sometimes provide poor quality of product for more profit * Lack of technology * Unable to utilize all the resources efficiently PEST analysis Political: Opportunity Government provides subsidiaries to the biscuit industry. Constraints What if the government ran a health campaign to discourage people from eating too much fatty food? Economic: Opportunity Purchasing power of people has increased in India Constraints If there is a big economic downturn in your market? Would consumers switch to cheaper options? Social Opportunity Public demand for health biscuits Constraints Public are now aware of fatty food. Communication objective Create awareness among 90 % of target audience: To make people aware of new product that has all daily required nutrients that are needed for the body through continues advertsiment in newspaper, magazines, TV and radio Message is a biscuit that can keep u fit and fulfil Ur body with all nutrients. Create an image among 70% of target audience: To create an image that will differenciate the product for all other competing products of its kind and create an image of a health related product. Contains fewer fats as compared to other compititors. Develop preferences among 60 % audience: To develop people preference to this product by telling them the benefits of this product. Stimulate purchase intentions To make people think throught promotional program that product worth of buying. Stimulate trial of new product among 40 % of target audience To make people to try the product by following extensive sales promotion and personal selling like coupons and sales presentation. Budget allocation Percentage of the budget is stated for indicating the allocation Estimated budget: 50000000 Promotional budget estimate (in lakhs) Advertising TV Commercial 50 lakhs (Production broadcasting) Newspaper advertisement 8 lakhs (Design publishing) Magzine 10 lakhs Radio advertisement 20 lakhs Event Exhibition(venue Setup, etc) 50 lakhs Direct Marketing Mailing(design, printing postage, etc) 4 lakhs Personal selling Sales presentations 20 lakhs Sales meetings 5 lakhs Incentive programs 85 lakhs Sales promotions Contests; Games; Lotteries; premium and gifts; Fair and trade shows; coupons; Rebates. 100 lakhs Sponsorship programm Entertainment programs in TV Sponsoring pollution awareness programs Rallies to make people aware of health 100 laths Miscellenious expenses 48 lakhs IMC STRATEGIES The campaign objectives of n-bickies. Advertising strategy Advertising design :story board to tell the about the product as an important aspect of life Type of appeal : emotional. Target audience : all age group. Message strategy :n-bickies Meaning : n means nutrition and bickies means biscuit Tag Line : charge up yourself Media selection: television, newspaper, magazines, Internet, etc. The Unique Selling Proposition The biscuit that contains very less fatty acids. The biscuit that has all nutrients which are needed for body everyday. Will complete daily requirement of body for nutrients. Other promotional tools strategy What other promotional tools to be selected and why? Personal selling Sales presentations Sales meetings Incentive programs Public relations Seminars: will give seminars on the topic of nutrition which are required for our daily needs. How i can increase our immune power and how can we keep our self healthy and how n-bickies buscuit helps your family with this. Charitable donations: will donate money to the areas where maximum people suffer from nutrition problem thus relating it with our product. Publications: will release a monthly publication of what achievements are made my company. Community relations: Our aim is to increase their knowledge and understanding of what we do and our aim is at giving people the nutrients of everydays life, so that they can feel part of â€Å"our community† and where appropriate join with us Sales promotions Contests: will organise contests which will be on the theme of heath awareness and n-bickies biscuit will make people aware of this. Games: will organise games at major areas like universities, government offices on the name of n-bickies buscuits. Lotteries: will tie up with some very gud brands and n-bickie buscuits will be distributed as lotteries. Premium and gifts: will distribute this product as gifts and premium when a product is bought. Fair and trade shows: will organise fair and trade shows Coupons: coupon will be distributed in mall, on the purchase of various good which. Rebates: rebate will be implemented at staring stage to enforce sales. Samples: will distribute samples to know the taste of the product. Sponsorship programm Entertainment programs in television and radio. Sponsoring health awareness programs Rallies to make people aware of health. Direct marketing Catalogs: will distribute catalogs which will communicate all the best features of my product. Mailings: will mails people the catalogs of the company and product so that if they are interested they can contact us directly. Telemarketing: will communicate our product throught tele calling also. E-mail and voice mail: will email all the target market so that they are aware of our product. THE objectives for various promotional elements Advertising Objective: Educate audience and inform them about new product Audience: For every age group Timing: all allowed and determined by budget Tools/media: television, radio, newspaper, magazines Public relations Objective: inform educate, create and maintain Audience: Target groups mainly all age group. Timing: ongoing Tools /media: coverage by major news media, publications, articles in local news papers. Personal selling: Objective: maintain large powerful base of supports and get feedback about product at same time. Audience: local, regional, national. Timing: ongoing, year round promotion. Tools/media: door to door selling Sales promotions Objective: to motivate target audience to try or buy product Audience: target audience all people who are health conscious. Timing: ongoing at all the day times. Tools: cupons, rebates etc Implementation strategies For television advertsiment the spot that will be bought is between 5-7 p.m. Monday -Friday. For radio the spot that will be bought is between 6 to 10 a.m. And 5 -8 p.m. Monday- Friday. Creative tactics for print advertisement N-BICKIES: CHARGE URSELF Creative tactics for television Vedio: the visual will communicate the message given by buscuit that it is give the most benifits compared to others and will provide you with all nutrition which is required for everydays life Audio: the audio will be created which will force consumer to see the vedio and will help an appropriate mood Jingle used: gear up with n-bickies. Company: N-bickies BIBLIOGRAPLY www.jobsdb.com/HK/EN/V6HTML//IMC_Plan_Outline.pdf www.digg.com/educational/Sample_IMC_Plan www.drypen.in//developing-an-integrated-marketing-communication-plan-imc.html www.ethicsbasedmarketing.net//Sample%20IMC%20plan%20template.pdf faculty.fullerton.edu/mjoyce/Materials/IMC_Plan_Outline.htm www.kult-educ.org/wksp/imc-4/files/ibrahim/IMC-4_1-2.ppt

A Comparison Between Charlotte Brontës Jane Eyre and John :: English Literature

A Comparison Between Charlotte Brontà «'s Jane Eyre and John Steinbeck's Of Mice And Men looking closely at the themes of Friendship, Loyalty and Integrity I have recently read Charlotte Brontà «s 'Jane Eyre' and John Steinbeck's 'Of Mice And Men' novels. They are both clearly different novels. First are both set in different time spans, the settings are different, Jane Eyre was set in rural Victorian England countryside, in comparison, Of Mice And Men was set in the Agricultural side of the U.S.A. Finally both genders of each novel are the same i.e. Charlotte Brontà « and Jane Eyre to John Steinbeck and George Milton and Lennie Small. I will be looking closely at the three themes and similarities between the two novels; these are Friendship, Loyalty and Integrity. I shall also be looking in detail at the differences between the two novels. Both these novels have many differences, The first main difference is the time and settings between the two novels, first of all Jane Eyre was set in 1847 in the rural Victorian countryside placed in England during the nineteenth century. Then the main character Jane Eyre and then the writer Charlotte Brontà «. This novel has been written in a first person narrative point of view, this attempts the readers to focus on the style of writing and emotions that occurred through the novel. This style of writing will enable the readers to get up close to the characters and the details given by them. " I don't know, I asked Aunt Reed once, and she said possibly I might have some poor low relations called Eyre, but she knew nothing about them". This shows how Charlotte Brontà « decided to write the novel in the first person narrative, this will again enable the readers to get up close and personnel, this will also get the readers some of her life as they were with her as it happened. This is one of the advantages of writing in the first person narrative. However a disadvantage of this style of writing is that us the readers our only able to read one point of view, but to me this is also another advantage because this novel suits the style of a first person narrative, Charlotte Brontà « has done this deliberately, so the reader can focus more on Jane Eyre and her life. In comparison John Steinbeck's 'Of Mice And Men' was set in the agricultural side, in the heart of the 1937 U.S.A. Also John Steinbeck wrote the novel during the great depression. John Steinbeck made the two main characters 'George Milton and Lennie Small'. This is another difference form Jane Eyre as the gender is all male however the main

My Childhood House :: Free Essays

My Childhood House When I was a child I used to live in a house which was very old and very big. To add a bit of ambience, there is one of the largest graveyards in the nation right across my street. It used to give me creeps especially around Halloween. The house was quite old if I remember rightly; I think it was built in the 1800s. There would be usual sounds of an old house, the creeks and groans and the occasional sounds here and there. The cellar was very eerie as most cellars would be. There was one room in the cellar; it was a storage room that was most disturbing. No one ever went in there unless it was necessary, no one stayed in there longer than they had to. My brother and I would swear we saw eyes watching us from the dark room sometime. My brother used to tell me the weird dreams he used to have. It seemed as if the house was trying to communicate with him. One of the dreams he had was of small children writing on the living room walls, and an adult, maybe one of the children's parent, yelling at them. Not long after, my parents decide to decorate the living room. We had friend and relative's helping us helping us strip off the wallpaper. There must have been at least twenty layers of wallpaper. Sure enough one of the layers of wallpaper had writing on it, in what looked like crayon marks. Calculations such as 1+1=2 were written on the wall. The moment I saw this I was astonished, my brother and I quickly ran to my parents and told them of this sinister discovery. My parents didn't think much of it but only coincidence; after all, my mother is an adamant disbeliever in the supernatural. My brother and I decided to investigate further, because we were kids exploration was fascinating for us. We decided to stay awake all night in our separate bedrooms that were situated on the upper level.

Outsiders in The Flying Machine, The Pedestrian, and I See You Never :: Ray Bradbury, The Pedestrian

Outsiders in The Flying Machine, The Pedestrian, and I See You Never The Flying Machine, in this the ousider is the Inventor. He is classed as an outsider because he is seen to be a threat.(outisde accepted behaviour). The Pedestrian, in this the outsider is Mr Leonard Mead he is classed as an outsider because he walks the street on a night, which is seen to be outside the norm of society. I See You Never, in this the outside is Mr Ramirez he is an outsider because he is an immigrant and his visa ran out long ago. (Outside the Law). The theme of these stories seems to be the society against the individual and these individuals as lonely people especially Mr Leonard Mead in the Pedestrian as he is seen in the story as walking around at night talking to houses and things. Do I sympathise with the outsiders? I do sympathise with two of the outsiders and these are Mr Leonard Mead and The Inventor. I sympathise with these because they really haven't done anything seriously wrong. I think that the Inventor shouldn't have been executed for something so little. He was really just following his dreams of inventing. And I sympathise with Mr Leonard Mead because he seems to be a social but lonely man enjoying a walk out in the evening. I can't see how this can be a reason for him to be arrested. It seems that in the Pedestrian if you all didn't act the same and have the same things you were an outsider anyway. Personally, I don't sympathise with Mr Ramirez because he is illegally in the country and his visa ran out so really he is an outsider in this country. Mr Ramirez broke the law. He overstayed his time limit and took up permanent living. We are told 'He only had a permanent visa'. There are too many immigrants that are allowed in this we don't need any more that aren't. 'He only had a temporary visa' All these Outsiders have a lot in common as they are all victims and are being punished for doing nothing in the stories this is clear that they haven't done anything serious. What do the stories have in common? The stories have a lot in common as they all are based around people that are not the same as everyone else. Each story has an outsider, someone who is different in the different societies. All the outsiders are punished in every story some for hardly anything and others for

Treachery and Betrayal in Othello

Treachery and betrayal, they belong hand in hand, like a married couple, for they both ultimately lead to misery and sorrow. In William Shakespeare’s play, Othello, acts of treachery and betrayal have great dramatic significance. They greatly contribute to the theme that appearance does not always portray reality, and reality is not what one sees but more often what one does not see. The acts of treachery and betrayal in Othello help to develop this theme through character development. Such acts include: how Iago deceives Othello by being his friend and enemy at the same time. Othello betraying his wife’s love and trust. Emilia (Iago’s wife) betraying her very own husband for justice. Finally Iago’s betrayal of Roderigo, using him and his money for his evil plans, and then killing him. Through ought all of these acts of treachery and violence and betrayal a common theme seems to be developed, mostly through the development of characters. Iago’s character is a prime example of how acts of treachery and betrayal can alter people. Iago starts of by wanting to ruin Othello’s reputation as a great and wise general, as Iago says in (I, i,44) â€Å"I follow him to serve my turn upon him†. Iago tells this to Roderigo, showing that he intends to betray Othello, by pretending to be his friend and then corrupting and betraying him. As the play progresses, Iago’s intentions are less driven by reason, and more driven by revenge, and blind lustful impulses, â€Å"[Othello] shall fall between us†¦Ã¢â‚¬  (IV,iii,246). Iago says this to Roderigo, when he says it is evident that at this point Iago’s character has undergone deep change. For not only does he want to ruin Othello’s reputation, but now he wants to obliterate, destroy, and crush Othello’s reputation, but he also wants to obliterate, destroy, and crush Othello’s entire life. This change in character is mainly due to the fact that the treacherous and betrayal acts that Iago has committed have altered his ways of thinking and have poisoned his very mind. The more of these acts that he commits, the more his character changes. The more his character changes the more deceitful and concealed Iago’s actions become. The appearance of his actions are not what they seem. His actions are twofaced, deceptive and cunning. This set of changes in his character and behaviour contribute to a common theme, the theme that appearance does not always portray reality. This theme is helped to be developed by Iago’s change in character, the more acts of treachery he commits, the more deceitful he is, it is a as if he grows a second face, giving him two faces. One face for deception where he pretends to be loyal and a good friend, and another where his true evil intentions are shown. All this just to get revenge on one man, Othello. By the time Othello realizes what is going on, it is too late and his appearance of things shatter revealing the reality of the situation. Othello has already fallen into the trap, unjustly killing his wife, thanks to Iago’s twofaced deception. Upon coming to this realization Othello finally knows that appearances do not always portray reality, all thanks to Iago’s cunning character. Othello loves his wife Desdemona very much at the start of the play he would do anything for her, believe her every word. However this eventually changes because Othello’s character changes. His character changes because of his acts of betrayal towards his wife. When Othello becomes suspicious that his wife is having an affair with Cassio, he does not ask his wife about it, but instead he goes behind her back and betrays her trust by asking Iago for proof â€Å"†¦Iago I’ll see before I doubt; when I doubt prove† (III, iii, 203-204). By asking Iago for proof, and not his wife Othello is betraying his wife’s trust and love. Through each act of betrayal Othello’s character changes, he sees less reality and more fake appearances. He thinks less logically and more impulsively, with jealousy. His change in character causes him to lose sight of reality and this causes him to go into further betrayal, by ultimately killing his wife, and completely betraying her trust and love and kindness. The more that Othello’s character changes the less reality he sees, and the more fiction he sees, which makes him betray someone he loves, because appearances are not always true. Othello and Desdemona are not the only couple that suffer acts of betrayal from within their very own relationship. Emilia and Iago are another couple that, whose characters’ change causing them to lose touch with reality. Emilia is always suspicious of Iago but she still trusts him, for example when she gives Desdemona’s handkerchief to Iago reluctantly â€Å"If [the handkerchief]be not for some purpose of import,/Give't me again: poor lady, she'll run mad/ When she shall lack it† (III,iii,156-159). Emilia does not want to give the handkerchief to Iago because she thinks he might to something to hurt Desdemona and Othello with it. Therefore she asks him indirectly to give it back to Desdemona. In doing so Emilia is betraying her husbands trust by doubting his intentions. This small event is enough to change her view of her husband, and plant doubt in her mind as to the reality of his actions versus their appearance. Ultimately this small action has great consequences to her life. Near the end of the play, once Othello kills his wife, Emilia finds out and she confronts Othello, and she reveals that it was her husband that betrayed him. In doing so, she has betrayed all trust that she and her husband had. Making Othello see the reality of the situation, and shoving aside the illusion that Iago had woven around him. Iago in turn kills her, rewarding her for her betrayal, as he has done before to others. Iago has betrayed many people among them a very good friend of his, Roderigo. Roderigo is a naive man who is in love with Desdemona, and he is paying Iago to set them up. Through ought the play he keeps paying Iago and he believes that Iago is doing this to help him. However all is not as it appears, for in truth Iago is using Roderigo’s money and using Roderigo to do his bidding all the while pretending to be his friend and helping him to get to Desdemona. I have rubb'd this young quat almost to the sense,/And he grows angry. Now, whether he kill Cassio,/Or Cassio him, or each do kill the other,/ Every way makes my gain† (IV, ii, 256-236). When Iago says this it shows how much he did not care for his friend, he was only using him for his own gain and vengeful purposes. Consequently Iago ends up killing Roderigo so that he may look like an innocent savior and a noble man. For Roderig o was instructed by Iago to kill Cassio. Through this act Iago has put on an act a mask, for he has disguised the reality of his actions through the betrayal of one of his close friends. In doing so Iago’s character has become cold and cunning, able to make reality his puppet by putting on illusions for others to see and not reality. All of the above examples: from Iago betraying Othello by being his friend and enemy at the same time, Othello’s betrayal of his wife’s trust and love, Emilia betraying her husband and making his evil deeds known to others and Iago’s use and murder of one of his close friends. All of these acts of treachery caused the characters’ of the people committing them, to change for the worst. As the characters changed they saw less of reality and more fake appearances of things and events. This flaw in how characters see things leads to a common theme being developed that theme is: appearance does not always portray reality, and reality is not what one sees but more often what one does not see. Having eyes does not mean a person is able to see the truth, but merely means that they can observe all the illusions created by others, for to truly see the truth, one must look with their minds eye.